Bob designated driver campaign

The checks are part of the annual BOB (designated driver) summer campaign, which this year is focused on the many potential elements coming together due to Belgium’s deconfinement. Related News 1 in 7 young Belgian drivers regularly take laughing gas before driving. The Bob campaign (designated driver campaign) has possibly contributed to a reduction of alcohol use by both experienced and young drivers. Yet, the effect of the campaign on crash rate has not been evaluated. Due to coinciding other activities (such as intensified police enforcement), the effect of the campaign is hard to determine. the development and implementation of the designated driver concept. The “Bob” campaign was first launched in Belgium in As a result of the political and financial support of the European Union, an increasing number of designated driver campaigns have been launched across Europe. In , 16 countries implemented such campaigns.

Interestingly, the two periods of maximum media interest in the drunk driving problem—MADD’s activities between and Harvard’s Designated Driver Campaign between —coincided with rapid, large-scale reductions in alcohol-related traffic fatalities. The Designated Driver Campaign also yielded important side benefits. BOB-campaign The Belgian Institute for Road Safety (BRSI) (now Vias institute) ran its first ‘BOB’ end-of-year drink-drive campaign back in Twenty-two years later, ‘BOB’ has grown to become an international brand icon and outstanding best practice in the area of awareness about driving under the influence of alcohol. Who’s Your Sober Bob? The ‘Who’s Your Sober Bob?’ campaign encourages Territorians to not drink and drive and plan ahead to have a designated sober driver get you home safely. The aim of the campaign is to change behaviour and reduce and prevent alcohol-related road trauma on Territory roads. A Sober Bob is someone who is willing to get you home safely and may not necessarily be the person you are out with.

The Bob campaign aims to raise awareness of the dangers of drink-driving; drivers with high blood alcohol content are at increased risk of car accidents. The checks are part of the annual BOB (designated driver) summer campaign, which this year is focused on the many potential elements coming together due to. The Sober Bob campaign aims to reduce and prevent alcohol-related road as the Sober Bob or designated driver for their friends when out at restaurants.